While at GW Nursing, we planned a major website redesign. As the Acting Marketing & Communications Director, I spearheaded the effort, which involved school staff, vendors and the university’s tech team.

This project highlights that I can:

• Ensure an organization’s brand is maintained and cohesive across channels, even as those channels are updated.
• Leverage relationships with stakeholders and conduct research to identify how messaging can be improved.
• Articulate a message through storytelling using concise language and appropriate visual assets.
• Manage a project, and have the ability to manage team members working remotely.

Original GW Nursing homepage

Redesigned GW Nursing homepage

Original GW Nursing Admissions page

Redesigned GW Nursing Admissions page

Highlights of GW Nursing redesign:

• Edited site from more than 300 pages to less than 100, making it cleaner and more easily navigable.
• Emphasized visual storytelling through photographs.
• Incorporate feedback from stakeholder focus groups.
• Created style guide to capitalize on SEO and ensure consistent style.