Thank you for visiting! I am data-driven communications and marketing professional and award-winning writer bringing more than fifteen years of experience. With each new position, I’ve taken on increasing responsibility working in matrixed organizations with multiple worksites. I effectively conceive and can create, or manage the creation of, storytelling content for print and digital platforms to increase brand awareness and connect with stakeholders. I am an articulate communicator, excellent writer and organized manager currently responsible for a team of four.

Marketing and communications brings together creativity and data; great campaigns rely on cleverly communicating a message to meet objectives. As a manager, I believe the best ideas for effective campaigns come out of collaborative brainstorming involving all perspectives related to a project.

I’m located in Alexandria, Virginia and am open to work in Virginia, Washington, D.C. and remotely.

Resume highlights include:

  • While at the Fairfax County Public Library (responsible for 23 library branches), I designed and ensured the  implementation of strategic communication strategies promoting library services to reach and reflect Fairfax County’s majority-minority population. As a result:
    • The use of the system’s digital collection up 29.7% in FY 2022 over FY2019.
    • The number of new accounts registered in FY2022 was up 19.9% over FY2021.
  • I spearheaded the implementation of a consistent brand identity across library channels, both print and digital. My efforts included creating an editorial style guide, an accessibility guide and related communication tools.
  • Through an updated social media strategy, my team boosted the system’s organic Facebook page reach by 12.9%.
  • While at GW Nursing, I designed promotional plans for academic programs.
    • Between 2016 and 2018, the school’s rank in U.S. News & World Report’s nursing master’s programs jumped from No. 58 to No. 29 and the online nursing programs rose from No. 13 to tie for No. 5.
    • I also managed the creation of print collaterals for student and faculty recruitment.
  • I also have extensive experience managing print production, from one-page promotional materials to major publications including annual reports and magazines, including:
    • Served as the managing editor and photo editor for GW Nursing, a twice-annual magazine.
    • Oversee production of Fairfax County Public Library’s quarterly magazine, Branch Out.
    • Draft Fairfax County Public Library’s annual report and oversee its design and production.