Resumé

Experience

Fairfax County Public Library
Marketing & Communications Director
July 2020 – present
Primary communicator for agency with $30 million budget serving 500,000 customers virtually and at 23 locations.

  • Designed and ensured implementation of strategic communication strategies promoting library services to reach and reflect Fairfax County’s majority-minority population.
    • Use of digital collection up 29.7% in FY 2022 over FY2019.
    • New accounts registered in FY2022 up 19.9% over FY2021.
  • Spearheaded implementation of consistent brand identity across library channels, both print and digital; included creation of editorial style guide, accessibility guide and related communication tools.
  • Boosted organic Facebook page reach by 12.9% through updated social media strategy.
  • Designed and executed successful rollout of multiple major campaigns across all owned channels, including FCPL’s fine-free initiative, a permanent agency-wide change in hours and changes related to COVID-19 precautions.

The George Washington University School of Nursing,
Assistant Director, Marketing & Communications
November 2013 – July 2020
(July – October 2016: Served as Interim Director of Marketing & Communications)

  • Led school branding effort in partnership with the Dean
  • Conducted research to inform branding efforts
  • Managed production of collateral to introduce the new brand to GW SON community and stakeholders
  • Served as project manager and architect of website redesign, managing a team that includes contractual workers, a university online strategy team, and internal stakeholders
  • Instituted internal communications practices, including an e-newsletter, improved look and feel of the bimonthly Dean’s Update, and monthly Research Update
  • Designed marketing plans for academic programs
  • Made targeted online advertising buys
  • Managed creation of print collaterals for recruitment of students and faculty
  • Built an image database of more than 1,000 publishable images

Maryland Department of Public Safety and Correctional Services, Baltimore MD
May 2010 – Nov. 2013

  • Managed all DPSCS website and social media communication
  • Media relations/crisis communications
  • Produced print collaterals, including annual reports and marketing materials

The Herald-Mail, Hagerstown, MD
Reporter
 June 2006 – May 2010

December 2009 – May 2010: Annapolis Reporter. Covered the Maryland General Assembly legislative session beginning in January 2010.
June 2006 – May 2010: Reporter

Education

George Washington University, Washington, D.C.
M.P.S. Strategic Public Relations,
Awarded May, 2017

Graduate Certificate, Global Public Relations,
Awarded May 2016

Washington & Lee University, Lexington, Virginia
B.A. in Journalism, with concentrations in Women’s Studies and Poverty Studies
Awarded June, 2006

2004-2005: Editor-in-Chief for University newspaper